Who uses Google’s “I’m Feeling Lucky” search button?
Not me, that’s for sure. It doesn’t live up to it’s title. It presents as an exciting, daring button, but in reality it does nothing that I couldn’t do for myself with one extra click.
Now, if Google modified it so that it took me straight to a completely random page that matches my search – that would be cool. That would be exciting, daring, bold, and a little ‘out there’.
Imagine going into a bookstore, and saying “I’m feeling lucky! Get me a book!”. You don’t want to walk out with the same book as everyone else (if you wanted that, you would have said ‘give me a labotomy and a Dan Brown’), you want something to take a chance on, something random.
So again I ask – Do you use the “‘I’m Feeling Lucky” button? And why?